5 Ways To Get More Email Subscribers
Hello, and Welcome back! At least I assume you are coming back for part #3 in this series of 5 articles. If you are just finding yourself here for the first time, you are still welcome! If you would like to go back and start at the beginning just click here!
And Now, The Moment You Have Been Waiting For!
Email Marketing Tutorial Part #3
I am going to start by giving you the list of the 5 best ways to get more subscribers, then I will tell you a little about each one, and at the end, I am going to provide a video to help you absorb all that is in this article.
There are basically 5 of the best strategies that are proven over and over to work. Here they are.
- Two-Step Opt-In
- Content Upgrades
- Text To Subscribe
Now to give you a bit of background on each of these one at a time. There is a lot to this, That is why I am breaking it down into 5 articles and each one is segmented to specific strategies. I have also repeated each one several times to help you retain valuable information so you can then expand your knowledge of this and learn to put it to use and gain more subscribers.
1. Two-Step Opt-In
This is as simple as a few clicks if you have signed up for ConvertKit. They make it so easy and all the coding is done for you. All you do is enter your info, copy the code, and embed it on your site. What you get from this is way more than just acquiring an email.
A two-step opt-in is basically where you put a button on your site to click if someone is interested in a product or offer. Once the button is clicked, if using ConvertKit, a pop-up will appear and the background is shaded to remove all distractions. This pop-up then allows them to enter their email to subscribe.
The mentality behind this is from the beginning, you are not standing there with your hand out asking them for something. You gave them a button to click and get something, you are giving not taking. The second step is a point to make a decision. Once on the pop-up, you have two options, Yea or Nah! This makes people more likely to follow through and complete the task they started.
2. Content Upgrades
Sounds like more work doesn’t it? It kind of is upfront, but it is as easy as another simple lead magnet just in a different place. A specific place.
This can be as simple as a checklist or spreadsheet that has to do specifically with the content they are already engaged in. The content you have already studied, researched, and should have no problem creating one more thing.
LeadPages make this process super easy. I recommend them to anyone with a website that is active in marketing any product!
Webinars are not as complicated as they sound. There are several platforms to help with this. the best I have found is GoToWebinar and Webinar Ninja. The first is a little more pricey but very well supported. The second is more up my alley and the functionality is superb!
If you are unfamiliar with a webinar, it will be intimidating to start but is as easy as having a conversation with a friend. they are typically live but can sometimes be recorded. All you do is share your knowledge on a specific topic within your niche and provide value to all who subscribe.
4. Text to Subscribe
This one is pretty well known by everyone. Have you never sent a text? Well, if you signed up for Lead Pages, this is another awesome feature they have. Lead Digits is part of the services they provide. You can develop and provide a text code to share and after set up, it is all automated and your email list keeps growing!
This one takes some planning and you have to be able to provide the prizes but has been proven to be one of the most successful in the industry. People are competitive, and love to play games!
They also love to win prizes! The bigger the prize the more interested they will be. Make it match what you are promoting and you will have better success!
In this video, Pat Flynn will teach you more about the five best methods for bringing in new website visitors and getting them to sign up for your email list. This video gives more specific details of strategies you can use (I am using some of them too!) to get more subscribers starting today.
Please enjoy, if you are convinced you can use some of these strategies to build and grow your email list, please come back and click on one of the links on this page and sign up for ConvertKit or LeadPages to make your life so much easier! If you haven’t even started your website yet but just doing research, fill out the form below the video and I will send you a step-by-step process that will streamline this work for you and guide you in the right direction.
If you have any comments or questions, feel free to leave them below and I will respond! Just trying to help out!